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Length matters

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Length matters: On Facebook, you can go up to 63,000 characters (don’t, though — that’s too long!). Mobile cuts you off at 150. On X, you have up to 280 characters; 70 to 100 tend to perform best. As for Instagram, it’s 2,200 characters max, but only the first 125 are seen. With LinkedIn, go long if you must, but the first 25 words matter most.

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